Riders Share - Social Media Case Study

Raising the bar of engagement through visual storytelling

The Mission:

Riders Share, an innovative motorcycle rental platform, partnered with us to boost their social media engagement on Instagram and TikTok. Their specific goal was to leverage unique and captivating content that would resonate with their audience and promote their brand.

The Strategy:

Our approach hinged on two pivotal factors - trending motorcycles and professional, high-quality content. We identified popular and new motorcycles that were creating a buzz online, positioning Riders Share as the go-to platform for experiencing these bikes firsthand. This involved creating 15 videos and 15 high-quality photographs over the course of three days for social and 1 hero video.

The Execution:

My team and I swung into action, creating user-generated content (UGC) videos and professional photos that showcased these trending motorcycles in their best light. We worked fast and smart, not only to capture the essence of each motorcycle but also to convey the unique experience Riders Share offers to its users.

The Impact:

Our content strategy was a roaring success, leading to a significant boost in Riders Share's social media engagement. The video content outperformed the photos and doubled the views on both Instagram and TikTok. We showcased not just the motorcycles but the exhilarating experience of riding them, aligning perfectly with Riders Share's mission.